Mentoring – C4M is providing ground-breaking services in one-on-one mentoring for public relations and communications managers. Mentoring focuses on helping both the individual and the organization grow and achieve more cost-effective results. We at C4M believe that neither training courses, online help or lengthy reports can substitute for hands-on, one-on-one, real-time mentoring that focuses on achieving measurable program improvements. C4M mentors provide on-location consultation and round-the-clock availability via phone and e-mail. Also included are individualized training and planning activities on a one-on-one basis. Programs most suited to mentoring are those that are in organizations beginning a communications function, those where internal resources are stretched thin and those looking to integrate communications more effectively into the overall organizational mission.

Media Training - All managers who expect to advance in an organization need at least a minimum ability to interact with the media. Whether simply sitting for an interview for the corporate web site or responding to a network newscast in a crisis, all manages need basic skills provided with hands-on training that put them in front of a camera. C4M has provided its Media for Managers training program to over 2,000 managers across the U.S. C4M has provides custom training to help managers with activities such as identifying news opportunities in order to assist public relations, helping government officials prepare for public meetings and even training administrative staff on how to properly screen calls.

Publicity – Product, brand and organizational publicity today are key elements in the sales effort, whether you are selling a widget, a process, a service, a person or a stock. Employee Communication – In an age where trust in organizations, especially large institutions, is consistently low, employees can be ignored only at some peril. They are the energy level that can make the difference in productivity. Customers can sense an organization that does not treat its employees well. All of this impacts competitive edge. Many communication factors impact the workforce – information, values messaging, credibility, and emotional connection. C4M's communications auditing thoroughly analyzes communications performance against both organizational expectations and national norms to provide a roadmap for improving communications vertically.