C4M books offer cutting-edge ideas and advice on internal and external communications to professional communicators and professionally trained managers throughout the U.S. and abroad.

Communicating with Employees (Menlo Park, CA: Crisp Publications, 1994) What's the biggest challenge to overcome in employee communication? Getting managers involved in getting the word out to employees. This '90s-age interactive book is the perfect tool for planning a communication program, evaluating the current situation, and benchmarking effectiveness. Special sections include "Scripting Employee Dialogue" and an exhaustive list of communication tools.

"A practical, hands-on guide to what really works in organizational communication." -Susan Clark McBride,   Director of Internal Communications,   McDonalds "Don't sit down with this book unless you have a pencil in hand. You'll want to answer the questions and complete the exercises to discover if your communication programs are in tune with employees' expectations for the '90s... [It] reflects the realities of today's workplace-a confused world of downsizing, reengineering, outsourcing, cutbacks, realignments, layoffs and more." -Brad Whitworth,   Hewlett-Packard $13.95 plus $3.50 shipping. Quantity discounts. Fill out the order form, print it out from your browser and FAX or MAIL to us. FAX: 847-332-2691, MAIL: C4M, 931 Ridge Court, Evanston, IL 60202