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Communicating with the Public Series
This series of three pocket guides provide fast access to "tried and true" advice on communicating with the media, handling a crisis, and conducting community relations. Pack of 3 for $5 plus $1 shipping. Individual titles available in quantities.
Human Resource Communication Series
These six pocket guides provide a comprehensive series of ideas, approaches and tips for improving communication with employees in today's business environment. Pack of 8 for $10 plus $1 shipping. Quantity discounts.
Media for Managers
Thousands of these quick reference guides for working with the news media have been distributed nationally. Based on C4M's video and training program, these guides detail media relations in the '90s.

Media for Health Care Managers
Based on C4M's well-known Media for Managers training program, this pocket guide helps health care managers understand today's media environment and the particular issues that hospitals and other health care organizations need to keep in mind when communicating.
Communicating with Communities
Holding that the "process is the message," Communicating with Communities describes how today's citizen activists are more aggressive in using the "system" to stop projects. The guide tells how to assess an issue, what steps to take and how to run a public meeting.
Communicating in a Crisis
This "Pocket Guide for Emergencies" explains how unprepared organizations drown in today's highly visible media fishbowl. A five-step planning process is outlined, and key rules, such as "Tell It All, Tell It Fast", are listed. Also special notes on controlling rumors, communicating risk and dealing with attorneys.

Helping Survivors After Cutbacks
Based on C4M's "Getting Back to Business" training program, this guide for mangers lays out key problems and solutions for helping those who remain after cutbacks. This guide encourages managers to "put your own oxygen mask on first" before helping employees adapt.
Let's Get Back to Business -An Employee's Guide to Managing Change
Based on C4M's "Getting Back to Business" training program, this guide summarizes a four -step recovery program to help get through the trauma of cutbacks.
Strategic Alignment and Communication
Shows human resources and public relations can be linked together to create value. Key messages every employee must receive.
A Quick Guide to Benefits Communications
An outstanding quick summary of how to communicate benefits programs to today's diverse employee audience. Emphasizes the use of innovative media to access benefits information, but also encourages wiser benefits usage with communication.
Communicating with Employees
A handy pocket guide for managers on how to effectively communicate with employees. Summarizes key points from the C4M book of the same name.

Communicating Job Performance
Outlines the role of manager/employee communication in the performance management process. Shows how to plan a communication strategy for performance appraisal programs even in companies with TQM.
Communicating Compensation
Walks managers through the communication aspects of implementing/changing a pay program. Emphasizes the importance of pushing communication responsibility to first-level supervision.
Pocket guides sold in packs of 3 for $5 plus $1 shipping. Discounts available for quantity purchases.
Fill out the order form, print it out from your browser and FAX or MAIL to us.
FAX: 847-332-2691,
MAIL: C4M, 931 Ridge Court, Evanston, IL 60202
For more information about C4M pocket guides, call 1-800-875-0570
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