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...for management teams

C4M's hands-on training programs have been used throughout the United States. Known for their emphasis on small groups, team building style, and learning-by-doing approach, these one/two-day offerings generate excitement and enthusiasm among attendees of all types-from customer service reps to engineers to high-level administrators and medical doctors. Please note - every on-site C4M course is custom designed for the particular organization and its crucial issues.

Media Training-  Planning Considerations, Costs & References
Checklist-  Use this Checklist to help you plan your Media Training

C4M's on-location media training brings hands-on, high energy media training right to your office or conference facility. It saves time and money - providing a unique team strategy to identify the issues, messages and successful approaches for dealing with the news media.
Media training helps to:
1. Identify your organization's media stars
2. Strenghten the credibility of your PR effort
3. Focus management attention on key communication issues.
Media training pays off for your organization in two ways:
Downside - It offers an insurance policy against negative news
Upside - It provides the tools for increasing positive media coverage and achieving marketing goals.

Over two thousand managers throughout the U.S. from business, government, health care and non-profits have benefited from this program.


The 3-step approach helps managers to

  1. identify major issues,
  2. develop key messages and
  3. practice delivering those messages in a simulated media environment. Presentations are videotaped and critiqued.

Email us with your questions.


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